Jakk Frost is what an independent artist should truly be. He has taken perhaps his most recognizable feature (his beard) and turned it into a brand with a line of beard inspired apparel and other items. Don’t twist it though, he isn’t just using a gimmick to get your attention this dude can spit and he has that old Philly swag that the world knows. I first met Jakk at South by Southwest, he was with the homie Philly Freeway and I got a copy of the mix-ape he was promoting at the time. It was some original material and some was mix-tape joints over older more established beats. He has taken the beard brand to new heights, every time you see Jakk he is repping that brand. This new jaunt is that sound that we have come to expect from frost, he is killing a reprise of “Show em What You Got” by Public Enemy. Press Play.



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