Put down your smart phone and enjoy the damn show!

 

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The Fan:

  • What is so special about live music?
  • What will make me want to spend $20 -30 to see an artist live in concert if I can just find the show on YouTube or a video added to someone’s Facebook feed?
  • What is so unique about the live experience that I want to leave the comfort of my home to come out and see you live instead of some periscope of the event?
  • I follow a friend on periscope that always goes to shows and broadcasts it so I will just check his scope and chill at home.
  • I don’t really like a lot of their stuff so I’m not going to pay that much for those tickets.

Artist:

* We really have to reach into our bag of tricks to keep coming up with            new and exciting things to keep people coming to our show.

    * We have to charge less for tickets to our shows because we have less              people coming out to the venue.

    * We can’t sell show dvd’s anymore cause people just put stuff all over            the internet through their phone.

  • We built our fanbase through social media and YouTube.
  • We put out albums and do shows because we love it, we actually make most of our money through licensing.
  • Artist have to find many streams of income in order to survive in the music industry of today.

 

 

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While some newer artist utilize social media in order to grow a fan-base, some more established artist and artists with material that has to be enjoyed in the moment choose to use less social media. In the case of a comedian or maybe a traveling play the comedian doesn’t want you to give the joke away by filming with your smart-phone and then posting it to social media with the sound all out of whack, the phone shaking and you talking all the way through it. The question is what does this video do to help or hurt the artist’s brand? Does this low quality film help or hurt the level of quality that the artist is trying to establish? Some would say that it does hurt the artist brand by putting out a low quality free version of their show. Some would argue no because this is free promotion and it’s not like these artist can control the crowd and what they do at their show………or can they?

A new piece of technology has arrived which makes it impossible now for strangers to snap photos and record videos of you in designated spaces.  The technology is called “Yondr”, the technology is already making its rounds in various venues in San Francisco and Oakland California as well as in Chicago where comedian Dave Chappelle has used the technology during a 15 show run that he did in the windy city.

Graham Dugoni, founder of Yondr, says it’s pretty simple: people will be handed a form-fitting case that slides into their phone. The case locks when the user enters the designated phone-free zone at the venue. Event goers can keep their phones on them, but they won’t be able to text or snap photos while in the designated “phone-free zone” at venues. “They have the phone in their pocket, but it’s locked so if the phone vibrates they can step outside to text or call.” Before stepping outside to use the phone, the user will tap their phone on the unlocking mechanism by the door, granting them access to their phone again.  Once they come back inside, the phone will lock. This new form of digital enlightenment promotes more meaningful experiences. Can you imagine seeing a show without any phones around? It seems both obvious and revolutionary at the same time. The no-phone zone means more privacy for the performers and people around you want to enjoy the show without worrying they are the subject of a social media post.

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If a venue chooses to use the technology, it’s not optional for patrons; sure you could smuggle your cellphone in your underwear and use it at the show, but if you’re caught, you’ll be booted from the venue so is it worth it? “The goal isn’t to be the Gestapo,” the goal is to improve the live experience. Technology is fine but in certain situations technology can hinder the experience. Even in public, people still want to be able to have private moments and needs to be better preserved. This is one way of ensuring your idiotic drunk dance isn’t on YouTube tomorrow. Right now, Yondr is focused on music venues and festivals, but that’s not to say you won’t have to “lock” your phone upon entering restaurants sometime in the near future.

The entertainment industry of today is far different than it has ever been before. There is a lack of respect and value of art these days. Music, comedy, dance, art used to be something special. Their used to be an understanding between artist and audience, the audience understood that this artist is giving them the highest level of artistic expression. The audience knew that this artist has made sacrifices in order to bring this art to them and they should appreciate that on a basic level. The artist understood that the audience expected the highest level of artistic expression and that they would be judged by the merit of the art that they present. The artist knows that if they speak to the desires and concerns of the people that the people will offer their support in various ways.

Somewhere around the turn of the century this understanding between audience and artist was blurred and everything went wrong. The astronomical growth of the internet has changed the way we live life by giving us access to information and content that we didn’t have before. Content had more value because it was a bit more difficult to get, it wasn’t as easy as going in your pocket and pushing a few buttons. This is the double edged sword that the internet can be. Something’s have been made too easy to access which lowers the perceived value by the consumer. It’s like my mom used to say, you only value things you have to work for and earn, don’t trust it if it came too easy. But for artists it’s not as easy as most people think to get their art to market let alone getting a strong look from the public. Even as much as the recording process has been simplified, it is still a complex and difficult process to make music then master it. The process can also be quite time consuming. The sad thing is that a lot of artists are not compensated for these efforts.

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