Jay Rock is the original star of Top Dawg Entertainment. He was making much noise on the underground before his Black Hippy brethren Kendrick. Jay has a natural big brother aura about him. Onstage and in interviews you can see him take a protective roll over his brothers but he also seems to be on eye level with them also, not flaunting his role. While the world is focused on Kendrick and his classic “To Pimp A Butterfly” Jay has prepared his latest masterpiece for the world “90059”; a nod to the zip code he grew up in. From the first and title single, it seems that Jay is expanding his sound and reaching into new territory. In an innovative move TDE CEO Anthony ‘Top Dawg’ Tiffith took to Instagram to inform fans that the day Rock’s album will drop will actually be up to them. He says he has a goal for preorder sales, and the faster that goal is met the sooner 90059’s release date will be. I’m looking forward to hearing the album.